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Read about our latest findings and published works on digital youth and parental mediation


Book Chapters

  • Shin, W. (2020). Marketing to children through digital media: Trends and issues. In L. Green, D. Holloway, K. Stevenson, T. Leaver, & L. Haddon (Eds), Routledge Companion to Digital Media and Children. Rutledge, 285-294.

  • Shin, W. (2020). Youth media consumption and privacy risks in the digital era (Chapter 12). In M. Filimowicz and V. Tzankova (Eds.), Reimagining Communication: Experience (Vol 2). Routledge, pp. 195-208.



  • Yee, A. Z. H. & Sng, J. R. H. (2022). Animal Crossing and Covid-19: A qualitative study examining how video games satisfy basic psychological needs during the pandemic. Frontiers in Psychology, 13, 800683. 

  • Shin, W., & Lwin, M. O. (2022). Parental mediation of children’s digital media use in high digital penetration countries: Perspectives from Singapore and Australia. Asian Journal of Communication, published online first. doi:


  • Lwin, M. O., Panchapakesan, C., Teresa, J., Cayabuab, Y., & Shin, W. (2021). Are parents doing it right? Parent and child perspectives on digital media mediation in Singapore. Journal of Family Communication, 21(4), 306-321.

  • Yee, A. Z. H. (2021). Examining the moderating effect of parenting style and parental guidance on children’s beliefs about food: A test of the parenting style-as-context model. Journal of Health Communication.

  • Tandoc Jr, E. C., Yee, A. Z. H., Ong, J., Lee, J., Xu, D., Han, Z., Chew, M., Ng, J. S., Lim, C. M., Cheng, L., Cayabyab, M. (2021). Developing a perceived social media literacy scale: Evidence from Singapore. International Journal of Communication, 15, 2485-2505.

  • Kang, H., Shin, W., & Huang, J. (2021). Teens’ privacy management on video-sharing social networking app: The roles of perceived privacy risks and parental mediation. Internet Research, 32(1), 312-334. doi:10.1108/INTR-01-2021-0005

  • Andrew Z. H. Yee, May O. Lwin & Shirley S. Ho (2021): Promoting Healthier Eating via Parental Communication: Development and Validation of the Active and Restrictive Parental Guidance Questionnaire (PARQ), Health Communication, 36(12),  1514-1526. DOI: 10.1080/10410236.2020.1773696


  • Shin, W., Lwin, M. O., Yee, A. Z. H., & Kee, K. M. (2020). The role of socialization agents in adolescents’ responses to app-based mobile advertising. International Journal of Advertising, 39(3), 365-386.

  • Lwin, May O., Malik, S., & Lau, J. (2020). Association between food availability and young people’s fruits and vegetables consumption: Understanding the mediation role of the theory of planned behaviour. Public Health Nutrition, 1-10.

  • Youn, S., & Shin, W. (2020). Adolescents’ responses to social media newsfeed advertising: The interplay of persuasion knowledge, benefit-risk assessment, and ad skepticism in explaining information disclosure. International Journal of Advertising, 39(2), 213-231.


  • Ho, H., Shin, W., Lwin, M. O. (2019). Social networking site use and materialistic values among youth: The safeguarding role of the parent-child relationship and self-regulation. Communication Research, 46(8), 1119-1144.

  • Chen, L. & Shi, J. (2019). Reducing harm from media: A meta-analysis of parental mediation. Journalism & Mass Communication Quarterly, 96, 173- 193.

  • Shin, W., & Kim, H. K. (2019). What motivates parents to mediate children’s use of smartphones? An application of the theory of planned behavior. Journal of Broadcasting & Electronic Media, 63(1), 144-159.

  • Youn, S., & Shin, W. (2019). Teens’ responses to Facebook newsfeed advertising: The effects of cognitive appraisal and social influence on privacy concerns and coping strategies. Telematics and Informatics, 38, 30-45.

  • Shin, W., & Huo, Y. (2019). Young Chinese WeChat users’ brand following behavior. Makara Human Behavior Studies in Asia (Makara Hubs-Asia), 23(2), 134-144.

  • Ho, D., Shin, W. & Lwin, May O. (2019). Social Networking Site Use and Materialistic Values Among Youth: The Safeguarding Role of the Parent-child Relationship and Self-Regulation, Communication Research, 46 (8), 1119-1144

  • Lwin, May O., Yee, A. Z. H., Lau, J., Ng, J. S., Lam, J. Y., Cayabyab, Y., S. J. Ng, Malik, S. & Vijaya K. (2019). A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors, International Journal of Advertising, Reference: IJA-2018-0104R3

  • Lwin, May O., Malik, S., & Lau, J. (in press). Understanding the moderating role of food availability within the theory of planned behavior in influencing children’s and youth’s fruit and vegetable consumption. Public Health Nutrition.

  • Ho, S., Lwin, May O., Chen, Liang, Chen, Minyi (2019), Development and Validation of a Parental Social Media Mediation Scale Across Child and Parent Samples, Internet Research.  No. ahead-of-print.

  • Yee, A. Z. H., Lwin, May O., & Lau, J. (2019). Parental guidance and children’s fruits and vegetables consumption: Integrating the theory of planned behaviour with interpersonal antecedents. Journal of Health Communication, 24(2), 183-194.


  • Shin, W. (2018). Empowered parents: The role of self-efficacy in parental mediation of children’s smartphone use in the United States. Journal of Children and Media, 12(4), 465-477.

  • Kim, H. J., & Shin, W. (2018). The effects of message source and fear appeal on young adults’ response to Sexually Transmitted Diseases (STD) messages in Singapore. Asian Journal of Communication, 28(2), 185-204.


  • Shin, W. (2017). Active mediation of television, Internet, and mobile advertising. Young Consumers, 18(4), 378-392.

  • Shin, W., & Lwin, M. O. (2017). How does “talking about the Internet with others” affect teenagers’ experience of online risks? The role of active mediation by parents, peers, and school teachers. New Media & Society, 19(7), 1109-1126.

  • Lwin, M. O., Shin, W., Yee, A. Z. H., & Wardoyo, R. J. (2017). A parental health education model of children’s food consumption: Influence on children’s attitudes, intention, and consumption of healthy and unhealthy foods. Journal of Health Communication, 22(5), 403-412.

  • Shin, W., & Li, B. (2017). Parental mediation of children’s digital technology use in Singapore. Journal of Children and Media, 11(1), 1-19.

  • Liang C., Ho, S. S. & Lwin, May O. (2017). A meta-analysis of factors predicting cyberbullying perpetration and victimization: From the social cognitive and media effects approach. New Media & Society, 19(8), 1194-1213

  • Ho, S. S., Lwin, May O., Lee, E. W. J. & A. Yee (2017). Understanding Factors Associated with Singaporean Adolescents’ Intention to Adopt Privacy Protection Behavior Using an Extended Theory of Planned Behavior. Cyberpsychology, Behavior, and Social Networking, 20(9), 572-579. DOI: 10.1089/cyber.2017.0061

  • Lwin, May O., Malik, S., Hardinsyah, R., & Au, C. (2017). The effects of media exposure and parental mediation on fast-food consumption among Indonesian children in metropolitan and suburban. Asia Pacific Journal of Clinical Nutrition, 26(5), 2017: 899-905.

  • Lee, E. W. J., Ho, S. S., & Lwin, May O. (2017). Explicating problematic social network sites use—A review of concepts, theoretical frameworks and future direction for communication theorizing. New Media & Society, 19(2), 308-326. doi: 10.1177/1461444816671891

  • Ho, S. S., Lwin, May O., & Lee, E. W. J. (2017). Till logout do us part? Comparison of factors predicting excessive social network sites use and addiction between Singaporean adolescents and adults. Computers in Human Behavior, 75, 632-642. doi: 10.1016/j.chb.2017.06.002

  • Yee, A. Z. H., Lwin, M. O, and Ho, S. S. (2017). The influence of parental practices on child promotive and preventive food consumption behaviors: A systematic review and meta-analysis. International Journal of Behavioral Nutrition and Physical Activity, 14(47). Doi: 10.1186/s12966-017-0501-3

  • Lee, E. W. J., Ho, S. S., & Lwin, May O. (2017). Extending the social cognitive model – Examining external and personal antecedents of social network sites use among Singaporean adolescents. Computers in Human Behavior, 67, 240-251. doi: /10.1016/j.chb.2016.10.030


  • Shin, W., & Kang, H.-J. (2016). Adolescents’ privacy concerns and information disclosure online: The role of parents and the Internet. Computers in Human Behavior, 54, 114-123.

  • Lee, E. W. J. Ho, S. S., & Lwin, May O. (2016). Explicating problematic social network sites use – A review of concepts, theoretical frameworks and future direction for communication theorizing. New Media & Society, 19(2), 308-326. doi: 10.1177/1461444816671891

  • Lwin, May O., Ho, S. S., Jung, Y., Wardoyo R., & Kim H. (2016). Effects of exergaming and message framing in school environment on physical activity attitude and intentions among children and adolescents, Journal of Health Communication, 21(9), 969-978.

  • Lwin, May O., Wirtz, J. & Stanaland, A. J. S. (2016). The privacy dyad: Antecedents of promotion- and prevention-focused online privacy behaviors and the mediating role of trust and privacy concern. Internet Research, 26(4), 919-941. doi: 10.1108/IntR-05-2014-0134

  • Liu, C., Ang, R. P., & Lwin, May O.  (2016). Influences of narcissism and parental mediation on adolescents' textual and visual personal information disclosure in Facebook. Computers in Human Behavior, 52, 82-88. doi: 10.1016/j.chb.2015.12.060.


  • Shin, W. (2015). Parental socialization of children’s Internet use: A qualitative approach. New Media & Society, 17(5), 649-665.

  • Stanaland, A. J. S., Lwin, May O., Poh Y. C., & Chong C. (2015). Protecting preteens on Facebook: An exploratory examination of parental mediation strategies for children’s Facebook use in Singapore. Studies in Media & Communication, 3(1), 56-61. doi: 10.11114/smc.v3il.809.


  • Shin, W., & Ismail, N. (2014). Exploring the role of parents and peers in young adolescents’ risk taking on social networking sites. Cyberpsychology, Behavior, and Social Networking, 17(9), 578-583.

  • Lwin, May O., & Malik, S. (2014). Can exergames impart health messages? Game play, framing, and drivers of physical activity among children. Journal of Health Communication, 19(2), 136-151. doi: 10.1080/10810730.2013.798372.

  • Li, B., Lwin, May O., & Jung, Y. (2014). Wii, myself and size: The influence of proteus effect and stereotype threat on overweight children’s exercise motivation and behavior in exergames. Games for Health, 3(1), 40-48. doi: 10.1089/g4h.2013.0081.


  • Chua, P. H., Jung, Y., Lwin, May O., & Theng, Y. L. (2013). Let’s play together: Effects of video-game play on intergenerational perceptions among youth and elderly participants. Computers in Human Behavior, 29(6), 2303-2311. doi: 10.1016/j.chb.2013.04.037.

  • Liu, C., Ang, R. P., & Lwin, May O. (2013). Cognitive, personality, and social factors associated with adolescents’ online personal information disclosure. Journal of Adolescence, 36(4), 629-638. doi: 10.1016/j.adolescence.2013.03.2016.

  • Lwin, May O., Stanaland, A. J. S., & Williams, J. (2013). Dieting among young consumers in Asia: gender-specific motivators and health care marketing implications. Academy of Health Care Management Journal, 9(2), 13-25.


  • Shin, W., Huh, J., & Faber, R. J. (2012). Developmental antecedents to children's responses to online advertising. International Journal of Advertising, 31(4), 719-740.

  • Shin, W., Huh, J., & Faber, R. J. (2012). Tweens’ online privacy risks and the role of parental mediation. Journal of Broadcasting & Electronic Media, 56(4), 632-649.

  • Lwin, May O., & Malik, S. (2012). The efficacy of exergames-incorporated physical education lessons in influencing drivers of physical activity: A comparison of children and pre-adolescents. Psychology of Sport & Exercise, 13(6), 756-760. doi: 10.1016/j.psychsport.2012.04.013.

  • Lwin, May O., Anthony, D. M., Stanaland, A. J. S., & Lee, E. (2012). Online usage motives and information disclosure for preteen children. Young Consumers, 13(4), 345-356. doi: 10.1108/17473611211282590.

  • Lwin, May O., & Mailk, S. (2012). The role of media exposure, peers and family on body dissatisfaction amongst boys and girls. Journal of Children and Media, 6(1), 69-82. doi: 10.1080/17482798.2011.633406.​​


  • Shin, W., & Huh, J. (2011). Parental mediation of teenagers’ video game playing: Antecedents and consequences. New Media & Society, 13(6), 945-962

  • Lwin, May O., Li, B., & Ang, R. P. (2011). Stop bugging me: An examination of adolescents’ Protection behavior against online harassment. Journal of Adolescence, 35(1), 31-41. doi: 10.1016/j.adolescence.2011.06.007.

  • Peou, C., & Lwin, May O. (2011). Integrating the Internet into Cambodian higher education: Exploring students' Internet uses, attitudes and academic utilization. Australian Journal of Emerging Technologies and Society, 9(2), 95-115.

Before 2010

  • Miyazaki, A., Stanaland, A. J. S., & Lwin, May O. (2009). Self-regulatory safeguards and the online privacy of preteen children: Implications for the advertising industry. Journal of Advertising, 38(4), 79-91. doi: 10.2753/joa0091-3367380406.

  • Stanaland, A. J. S., Lwin, May O., & Leong, S. (2009). Providing parents with online privacy information: Approaches in the US and the UK. Journal of Consumer Affairs, 43(3), 474-494. doi: 10.1111/j.1745-6606.2009.01149.x.

  • Lwin, May O., Stanaland, A. J. S., & Miyazaki, A. D. (2008). Protecting children’s privacy online: how parental mediation strategies affect website safeguard effectiveness. Journal of Retailing, 84(2), 205-217. doi: 10.1016/jretai.2008.04.004.

  • Lwin, May O., & Saw, S. M. (2007). Protecting children from myopia: A PMT perspective for improving health marketing communications. Journal of Health Communication, 12(3), 251-268. doi: 10.1080/10810730701266299.

Publications: Publications
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